Commercial awnings are an investment to advertise and attract patrons to your business. The color is the first thing people see and should be selected with care. In this post, we’ll discuss:
Additionally, we’ll touch upon different styles of awnings that may suit different purposes.
This post will help business owners and managers who are considering new awnings for their site. It will assist in choosing awning colors that will provide the best return on their investment.
Commercial awnings provide a large canvas on which to tell others about your business. They may display a name or logo, shelter those entering your establishment or sampling your wares, or just offer shade to the passer-by and the inside of your shop. The color of your awning may blend with the aesthetics of the building or surroundings, or it may shout out to all who see it that your business is here!
They are an addition to your business that requires thought as to the style, purpose, and color that will best represent you to potential customers. Awnings can be fixed on metal frames above windows or doorways or retractable to shade your storefront or a patio, or inside over a display. They offer a variety of design options that will attract customers to your business.
The Goal of a Custom Color for a Commercial Awning
Choosing commercial awning fabric colors is an important business decision. The color can be associated with the business or be a functional, yet attractive, addition to the building. You may wish to have a dome-shaped retractable awning over just your doorway to let clients know where you are located.
To protect customers, you may choose to have a canopy covered walkway to your doorway. If you have a large storefront window, a larger canopy on a frame or a retractable awning may convey to the passerby your location. Different awning styles suit different purposes.
The color you select may be part of your branding, or it may become associated with your business and location.
If you select awning colors that blend into the color of your building, it won’t attract attention. However, if you pick one that screams poor taste, you may scare away potential customers. Choosing awning colors that attract attention but don’t offend is part of designing the look of your establishment. Solid colors make a bold statement, while stripes present a more relaxed tone. Your commercial awning color selection requires more than a little thought.
Awnings are available in vinyl, acrylic, and natural fibers like cotton, hemp, and linen. Solution dyed acrylic awning fabric colors are mixed into the thread before it is made, while the others have it added afterward.
Vinyl is waterproof, and the other options must be waterproofed. However, the waterproof fabric doesn’t breathe and shed heat like more porous material. When you choose awning colors, the fabric is an important part of the decision. To protect from heavy rain, it must be waterproof, to provide shade and relief from the sun, UV rays and heat, it doesn’t need to be.
Choosing a Perfect Color
Choosing the perfect awning fabric colors may seem like a daunting task. There are hundreds of colors available; however, not all are suitable commercial awning colors.
Color conveys different meanings to different people, and we associate colors with different activities or products.
Color may be calming or create excitement. We know solid colors make a bold statement while stripes convey a fun, relaxed, or party message. Color can identify or become associated with your brand, so understanding the psychology of color is important.
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Red is the color of energy, action, and power. It attracts attention and is used by many businesses. Pink is associated with love and nurturing, and may be more attractive to females, so is used for spas and businesses catering to women. Orange is an optimistic color and conveys warmth, energy, happiness, fun, and power. It is reminiscent of youth and is attractive to children. Yellow or gold represents wealth, hope, happiness, and wisdom. It may go better on academic-oriented business.
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Blue is a calm, cool, clean color. It has depth and conveys trust, honesty, and wisdom. It is a reliable and responsible color and is often used by financial institutions or lawyers. Purple is a regal color and denotes wealth, extravagance, dignity, luxury, and service. The use of purple will signify premium service and luxury to customers. Brown is the color of earth and nature; it conveys stability, security, relaxation, and protection. It signifies common sense, nature, agriculture, and strength. It is a good color for security and agricultural businesses.
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Black has an intrinsic elegance and is a good contrast against many building colors. It is a secretive, mysterious, and controlling color. Black reminds us of protection, strength, formality, authority, and death. Although often associated with rebellious teens and law enforcement, it is used by exclusive establishments and funerary businesses.
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Green represents growth, nature, renewal, harmony, money, health, and comfort. It is often used by restaurants, health and wellness clinics, fitness gyms, and even financial services. Selecting the right awning canvas colors will identify and enhance your business and attract more customers into your establishment.
Add a Logo to Your Commercial Awning
Canvas awning colors attract the attention of potential customers and provide a background upon which to advertise your business. Adding your establishments’ name or corporate logo makes you easier to find and identify. It brands the location as yours and is an excellent marketing technique. It will advertise your business 24-7 to all who pass.
The style of graphics used in your logo or name on the awning also conveys confidence and security. It is a statement. The color of the awning, coupled with that of the text, expands your branding options and tells more about your business. Whether fixed on a frame or retractable, an awning with a valance offers added space to advertise your business.
A logo or name can add style and purpose to the solid color awning. It will enhance the curb appeal and advertise your business to those passing by. It is a great way to increase your visibility and associate color and symbolism with your brand. A logo on your awning will add a touch of class to your establishment, and make a small storefront seem more significant. Paid for once, it will advertise around the clock.
Commercial Awning Color Magic
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Color
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What Message a Color Conveys
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Type of Business
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Red
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Energy, action, power, determination, and passion.
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Any
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Pink
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Nurturing, love, romance, hope, and understanding.
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Female Oriented
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Orange
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Optimism, warmth, energy, happiness, fun, and power.
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Child-Friendly
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Yellow or
Gold
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Wealth, hope, happiness, and wisdom.
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Academic or Knowledge
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Blue
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Calm, cool, trust, honesty, reliability, responsibility, and wisdom.
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Financial
& Legal
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Purple
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Wealth, extravagance, dignity, luxury and service
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Premium Service or Luxury
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Brown
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Stability, security, relaxation, protection, common sense, nature, agriculture, and strength.
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Security &
Agricultural
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Black
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Secretive, mysterious, protection, strength, formality, authority, and death.
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Policing, Clubs,
& Funerary
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Green
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Growth, renewal, harmony, money, health, and comfort.
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Food & Beverage, Health, Fitness, and Financial
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Commercial awning canvas colors convey a variety of messages and impressions to customers. They are an attractive addition to your business that will increase awareness with potential clients, and advertise your location to all around. An awning can protect and shade your clientele, invite others to browse, and even cool your establishment on a hot, sunny day and/or protection from rain. All you have to do is select the color that best represents your business and brand. For more information on the subject you can always contact our representative via online chat or by filling in the contact form on our website!
